Direct Pharma

Avdor. Chaves 423
1684 - El Palomar
Buenos Aires
Argentina

CLIENT LIST
  • Novartis
  • 3m
  • Wyeth
  • Abbott Laboratories
  • Merck Sharp & Dohme
  • Elea Laboratorio
  • Roche
  • Schering -Plough
  • Beta
  • Phoenix

Website: www.directpharma.com.ar

Pablo FelixSENIOR OFFICERS:

Pablo Felix - President

SPECIALITIES:

Direct Pharma was created in 1991 by Juan Carlos Felix and Pablo Felix.
Although Direct Pharma is a full service agency they specialise in Direct Marketing. They are the only company, in Argentina, specialising in direct marketing in the healthcare market.

The communications tools used by Direct Pharma were once restricted to Telemarketing and mailing, but nowadays Direct Pharma provides flexible solutions for laboratories according to their requirements. They assist in meeting the specific needs both of doctors and patients and keep their focus on developing the most effective marketing strategies for all of their clients' brands, and make sure that they stay connected to the drug market evolution in Argentina.

During the past 18 years Direct Pharma has participated in more than 250 launches of medical products for more than 60 laboratories.

Their focus is on designing targeted communications in the form of e-healthcare strategies, customer-relationship marketing and direct-response marketing to patients, in order to move patients through the healthcare continuum from awareness, diagnosis and treatment initiation to long-term compliance.