IdeaPharma
Europe
IdeaPharma Group Limited
Conway House, Medway Court,
Cranfield Technology Park
Cranfield MK43 0FQ
UK
USA
280 Madison Avenue
912-9th Floor
New York
NY 10016
Principal Consultant - Mike Rea
Managing Director - Paul Bradford
Ideapharma delivers robust, and intelligent support to global brand teams.
Their systems, processes and analysis provide strategic support in Commercialisation Strategy, Communication Strategy and Advisory programmes.
The support that they provide is underpinned by forensic studies into the successes and failures across the industry that have yielded unmatched insights into best practice in Pharmaceutical commercialisation. Their experience is global and they have worked with many of the major pharmaceutical manufacturers including; AstraZeneca, Bayer, GlaxoSmithKline, Lilly, Novartis, Pfizer and Roche.
Q2 form part of the Idea Group and measure industry standards in strategic marketing. Brands are rated from Phase 1 to patent expiry for marketing/commercialisation effectiveness. These audits are conducted on behalf of major manufacturers on a worldwide scale.