Zan Healthcare Communication


768 Zhaojiabang Road, Floor 29
    Rm B. Shanghai P.R. China 200030


Joing Liu / Lena Zheng
    Tel: +86 21 64185107

Senior Officers

Joing Liu, Ph.D (Managing Director)


    Zan Healthcare Communication is an independent marketing communication and Public Relations agency specializing in the provision of integrated marketing communication strategies and PR solutions to healthcare and multinational pharmaceutical companies in China. The company was founded in 2005 - by a returning Ph.D Biomedical scientist from the U.S - in the belief that marketing communication if scientifically planned and executed, is an art that can bring clients tangible business outcomes. In the past four years, Zan has serviced Roche, GSK, Novartis, Jansen, MSD, Schering-Plough, Boehringer-Ingelheim, Actelion, Astellas - just to name a few - on a variety of projects ranging from developing product launch communication programs to devising competitive communication strategies and from rolling out nation-wide patient recruitment and compliance programs to managing medical donation & patient charity projects.

    The company is headquartered in Shanghai, and currently employs professionals with a diverse background in medicine, public relations, and pharmaceutical marketing.


The company cultivates and manages partnerships with several communication firms with complementary operations and core competence (advertising, e-marketing, event management and etc) in order to develop a variety of integrated service products for our clients.

Key Clients

  •         BMS
  •         Baxter
  •         Boehringer Ingelheim
  •         Astellas
  •         Janssen